Σύμφωνα με to Bloomberg, Ford Motor Company is developing an affordable small electric car to halt losses in its electric vehicle business and compete with Tesla and Chinese automakers.
Ford CEO Jim Farley δήλωσε ότι η εταιρεία είναι επανατοποθέτηση της ηλεκτρικό όχημα στρατηγική , εγκατάλειψη μεγάλο% 2c ακριβά ηλεκτρικά αυτοκίνητα ως υψηλές τιμές θέτουν το μεγαλύτερο εμπόδιο για mainstream αυτοκίνητο καταναλωτές για αγορά ηλεκτρικά οχήματα.
Κατά τη διάρκεια a conference call with analysts, Farley said, "We are also reallocation capital, focusing more attention on small electric vehicle products." He cited that Ford "quietly made a bet two years ago" to assemble a team to create a low-cost electric vehicle platform.
This small team is led by Alan Clarke, Ford's Senior Director of Electric Vehicle Development. Clarke joined Ford two years ago after over 12 years of developing models for Tesla.
Farley revealed that the new electric vehicle platform will serve as the foundation for its "multiple vehicles" and should generate profits. Ford's current lineup of pure electric vehicles incurred a loss of $4.7 billion last year, with projected losses of up to $5.5 billion this year.
"We are far from reaching the profit potential," Farley remarked. "All of our electric vehicle teams are aggressively focused on the cost and efficiency of electric vehicle products επειδή the ultimate competitors will be the reasonly priced Teslas and Chinese electric vehicles."
Επιπλέον, to gain more profit, Ford plans to cut $2 billion in cost, primarily targeting materials, freight, and production operations.
